Lekaviciute, Vaida; Auruškevičienė, Viltė; Reardon, … - In: Organizations and markets in emerging economies 14 (2023) 2/28, pp. 220-241
Despite the increasing number of companies employing chatbots for tasks that previously needed human involvement, researchers and managers are only now beginning to examine chatbots in customer-brand relationship-building efforts. Not much is known, however, about how managers could modify their...