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Search: person:"Baghi, Ilaria"
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Konsumentenverhalten
15
Consumer behaviour
14
Brand image
8
Markenimage
8
Brand management
7
Markenführung
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Brand
4
Cause-related marketing
4
Crisis communications
4
Italien
4
Markenartikel
4
Public relations
4
Öffentlichkeitsarbeit
4
Cause-Related Marketing
3
Communication
3
Crisis management
3
Italy
3
Krisenmanagement
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Product counterfeiting
3
Produktpiraterie
3
Risikokommunikation
3
Risk communication
3
Apology
2
Bookkeeping process
2
Brand architecture
2
Brand equity (Consumer)
2
Brand portfolio
2
CSR
2
Cause related marketing
2
Counterfeiting
2
Customer-based brand equity
2
Dilution effect
2
Emotion
2
Fashion
2
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Undetermined
24
Free
2
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Article
36
Book / Working Paper
3
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Article in journal
18
Aufsatz in Zeitschrift
18
research-article
4
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Language
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English
30
Undetermined
7
Italian
2
Author
All
Baghi, Ilaria
38
Gabrielli, Veronica
22
Antonetti, Paolo
8
Grappi, Silvia
6
Tedeschi, Marcello
6
Rubaltelli, Enrico
4
Codeluppi, Vanni
3
Bergianti, Francesca
2
Balboni, Bernardo
1
Ilaria, Baghi
1
Lea‐Greenwood, Gaynor
1
Lemme, Giuliano
1
Rubaltelli, Elena
1
Rubatelli, Elisa
1
Tedecshi, Marcello
1
Valor, Carmen
1
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Institution
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
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The journal of brand management : an international journal
4
Journal of Product & Brand Management
3
MERCATI E COMPETITIVITÀ
3
Economia / Richerche
2
International review on public and non-profit marketing
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of fashion marketing and management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing letters : a journal of research in marketing
2
Apas Papers
1
Corporate Social Responsibility and Environmental Management
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of Consumer Marketing
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Luxury marketing : a challenge for theory and practice
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Micro & Macro Marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
21
Other ZBW resources
8
OLC EcoSci
5
RePEc
5
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1
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
2
Who can afford to blame? : sender effects in blame-shifting crisis communications
Antonetti, Paolo
;
Baghi, Ilaria
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1410-1435
Persistent link: https://www.econbiz.de/10015047524
Saved in:
3
The mitigation of brand crises : towards broader, deeper and more diverse research directions
Antonetti, Paolo
;
Baghi, Ilaria
;
Valor, Carmen
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 183-189
Persistent link: https://www.econbiz.de/10014549755
Saved in:
4
Projecting lower competence to boost apology effectiveness : underlying mechanism and boundary conditions
Antonetti, Paolo
;
Baghi, Ilaria
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 695-715
Persistent link: https://www.econbiz.de/10014251259
Saved in:
5
Chi può permettersi di dare la colpa? : una indagine empirica sull'efficacia dello scapegoating in risposta ad una crisi d'impresa
Baghi, Ilaria
-
2022
Persistent link: https://www.econbiz.de/10013273984
Saved in:
6
Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands
Gabrielli, Veronica
;
Baghi, Ilaria
;
Bergianti, Francesca
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1573-1604
Persistent link: https://www.econbiz.de/10012802291
Saved in:
7
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
8
When blame-giving crisis communications are persuasive : a dual-influence model and its boundary conditions
Antonetti, Paolo
;
Baghi, Ilaria
- In:
Journal of business ethics : JBE
172
(
2021
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10012589055
Saved in:
9
How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications
Antonetti, Paolo
;
Baghi, Ilaria
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 411-423
Persistent link: https://www.econbiz.de/10012793418
Saved in:
10
The higher they climb, the harder they fall : The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy
Baghi, Ilaria
;
Antonetti, Paolo
- In:
Corporate Social Responsibility and Environmental Management
28
(
2021
)
4
,
pp. 1216-1230
Persistent link: https://www.econbiz.de/10012535118
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