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Search: person:"Balaji, M.S."
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Consumer behaviour
38
Konsumentenverhalten
37
Customer satisfaction
22
Relationship marketing
22
Beziehungsmarketing
21
Service quality
20
Dienstleistungsqualität
19
Kundenzufriedenheit
17
Viral marketing
10
Virales Marketing
10
India
9
Brand image
8
Brand management
8
Indien
8
Markenführung
8
Markenimage
8
Service failure
8
Einzelhandel
7
Internet marketing
7
Online-Marketing
7
Retail trade
7
Beschwerdemanagement
6
Complaint management
6
Confidence
6
Vertrauen
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Hotel industry
5
Hotellerie
5
Innovation adoption
5
Innovationsakzeptanz
5
Lieferantenmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
Supplier relationship management
5
Advertising effects
4
Betriebliche Wertschöpfung
4
Customer integration
4
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Undetermined
64
Free
5
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Article
78
Book / Working Paper
9
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Article in journal
58
Aufsatz in Zeitschrift
58
research-article
9
Aufsatzsammlung
3
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1
Book section
1
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English
84
Undetermined
3
Author
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Balaji, M. S.
67
Jha, Subhash
16
Jiang, Yangyang
16
Balaji, M.S.
15
Roy, Sanjit
14
Bhattacharyya, Jishnu
4
Kapoor, Payal S.
4
Raghavan, Srividya
4
Das, Manish
3
Jebarajakirthy, Charles
3
Krishnan, Balaji C.
3
Padmavathy, C.
3
Ponnam, Abhilash
3
Quazi, Ali
3
Roy, Sanjit Kumar
3
Saha, Victor
3
Azer, Jaylan
2
Babakus, Emin
2
Balaji, M S
2
Balaji, M.S
2
Bang, Nguyen
2
Chakrabarti, Diganta
2
Chakraborti, Rajdeep
2
Dwivedi, Yogesh Kumar
2
Fon Sim Ong
2
Hewege, Chandana
2
Khong Kok Wei
2
Lassar, Walfried M.
2
Luo, Jun
2
Peck, Joann
2
Sadeque, Saalem
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Sengupta, Aditi Sarkar
2
Sidhu, Sarabjit Kaur
2
Sivakumar, V.J.
2
Soutar, Geoffrey N.
2
Srivastava, Ankur
2
Yadav, Rambalak
2
Yavas, Ugur
2
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Journal of business research : JBR
11
International journal of hospitality management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International Journal of Contemporary Hospitality Management
2
Journal of Product & Brand Management
2
Journal of retailing
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing Intelligence & Planning
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Asia Pacific Journal of Marketing and Logistics
1
European journal of marketing
1
Industrial Management & Data Systems
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Bank Marketing
1
International Journal of Emerging Markets
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
Journal of Business Research
1
Journal of Consumer Marketing
1
Journal of Indian Business Research
1
Journal of Indian business research
1
Journal of Services Marketing
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of targeting, measurement and analysis for marketing
1
Journal of transnational management : the official journal of the International Management Development Association
1
Journal of vacation marketing
1
Marketing intelligence & planning
1
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Source
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ECONIS (ZBW)
68
Other ZBW resources
16
OLC EcoSci
2
RePEc
1
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87
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1
Travelers' psychological ownership : a systematic review and future research agenda
Lyu, Cenhua
;
Jiang, Yangyang
;
Balaji, M. S.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1623-1646
Persistent link: https://www.econbiz.de/10014384370
Saved in:
2
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
3
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
4
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
5
Impact of failure severity levels on satisfaction and behavior : from the perspectives of justice theory and regulatory focus theory
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014276019
Saved in:
6
Being unconventional : the impact of unconventional packaging messages on impulsive purchases
Das, Manish
;
Balaji, M. S.
;
Paul, Subhrajit
;
Saha, Victor
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1913-1932
Persistent link: https://www.econbiz.de/10014338443
Saved in:
7
Conveying product weight in digital media using a hand image
Jha, Subhash
;
Balaji, M. S.
;
Peck, Joann
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014461657
Saved in:
8
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
9
Greenfluencers as agents of social change : the effectiveness of sponsored messages in driving sustainable consumption
Kapoor, Payal S.
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 533-561
Persistent link: https://www.econbiz.de/10013502594
Saved in:
10
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
Bhattacharyya, Jishnu
(
ed.
);
Dash, Manoj Kumar
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013176532
Saved in:
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