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Search: person:"Baldinger, Allan L."
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Baldinger, Allan L.
8
Rubinson, Joel
3
Blair, Edward
2
Echambadi, Raj
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Haley, Russell I.
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Cook, William A.
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Journal of advertising research
5
Journal of Advertising Research
1
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The handbook of marketing research : uses, misuses, and future advances
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Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
2
Ad testing
Baldinger, Allan L.
;
Cook, William A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 487-505)
.
2006
Persistent link: https://www.econbiz.de/10003420650
Saved in:
3
Why Brands Grow - Which strategy is most important in driving market shares up or down over the long haul? Is it penetration, loyalty among buyers, or price? This study shows that...
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10006509571
Saved in:
4
The 1990s - The ARF Copy Research Validity Project - April-May 1991, Volume 31, No. 2, pages 11-32 - Haley and Baldinger summarize the objectives, the research design, and the prin...
Haley, Russell I.
;
Baldinger, Allan L.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 114-135
Persistent link: https://www.econbiz.de/10006514294
Saved in:
5
The ARF Copy Research Validity Project
Haley, Russell I.
;
Baldinger, Allan L.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 114-135
Persistent link: https://www.econbiz.de/10005624828
Saved in:
6
The Jeopardy in Double Jeopardy
Baldinger, Allan L.
;
Rubinson, Joel
- In:
Journal of advertising research
37
(
1997
)
6
,
pp. 37-50
Persistent link: https://www.econbiz.de/10006524877
Saved in:
7
In Search of Holy Grails: A Rejoinder
Baldinger, Allan L.
;
Rubinson, Joel
- In:
Journal of advertising research
37
(
1997
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10006527528
Saved in:
8
Brand Loyalty: The Link between Attitude and Behavior
Baldinger, Allan L.
;
Rubinson, Joel
- In:
Journal of advertising research
36
(
1996
)
6
,
pp. 22-36
Persistent link: https://www.econbiz.de/10006529850
Saved in:
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