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Search: person:"Balmer, John M. T."
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Brand management
52
Markenführung
52
Brand architecture
48
Markenarchitektur
48
Corporate culture
43
Unternehmenskultur
43
Corporate reputation
42
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42
Marketing management
29
Marketingmanagement
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Brand
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English
111
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Balmer, John M. T.
99
Balmer, John M.T.
54
Greyser, Stephen A.
14
Chen, Weifeng
13
Burghausen, Mario
10
Gray, Edmund R.
7
He, Hong-Wei
6
Illia, Laura
5
Powell, Shaun M.
5
Urde, Mats
5
Podnar, Klement
4
Balmer, John M T
3
Brexendorf, Tim Oliver
3
Foroudi, Pantea
3
Hudson, Bradford T.
3
Kernstock, Joachim
3
Stuart, Helen
3
Thomson, Irene
3
Wang, Wei-Yue
3
Abratt, Russell
2
Bargenda, Angela
2
Dinnie, Keith
2
Foroudi, Mohammad Mahdi
2
Fukukawa, Kyoko
2
Johansen, Trine S.
2
Kleyn, Nicola
2
Melewar, T.C.
2
Nielsen, Anne Ellerup
2
Asaad, Yousra
1
Baker, Michael I.
1
Balmer, John M.T
1
Binsardi, Ben
1
Botchie, David
1
Boukis, Achilleas
1
Cohen, Geraldine
1
Dey, Bidit Lal
1
Faraday, Judy
1
Foroudi, Mohammad M.
1
González del Valle Brena, Almudena
1
Greser, Stephen A.
1
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
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The journal of brand management : an international journal
22
European journal of marketing : EJM
19
Corporate communications : an international journal
14
Journal of general management
10
Working paper series / Bradford University School of Management
10
Foundations of corporate heritage
7
Journal of business research : JBR
7
International studies of management and organization
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
5
Management decision : MD
5
Advances in corporate branding
4
California management review : CMR
3
Qualitative Market Research: An International Journal
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand culture
1
Building corporate identity, image and reputation in the digital era
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
1
European Journal of Marketing
1
Facets of corporate identity, communication, and reputation
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Marketing theory
1
Operations research, Management science : OR MS ; the international literature digest
1
Qualitative market research : an international journal
1
Routledge Interpretive Marketing Research
1
Routledge Interpretive Marketing Research Ser.
1
Routledge interpretive marketing research
1
Strategic Change
1
The journal of product & brand management
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ECONIS (ZBW)
106
OLC EcoSci
44
Other ZBW resources
4
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
1
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157
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1
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
2
Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde : a case of useful learning
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10014251434
Saved in:
3
Special edition: corporate heritage brand design
Balmer, John M.T.
;
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10014251420
Saved in:
4
Special edition: corporate heritage brand design
Balmer, John M.T.
(
ed.
);
Bargenda, Angela
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014251438
Saved in:
5
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
6
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
7
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
8
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
9
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
10
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
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