Search Results - person:"Barari, Mojtaba"

Exploring the role of omnichannel retailing technologies : future research directions

Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177

Persistent link: https://www.econbiz.de/10014631686

Meta-analysis and traditional systematic literature reviews : what, why, when, where, and how?

Paul, Justin; Barari, Mojtaba - In: Psychology & marketing 39 (2022) 6, pp. 1099-1115

Persistent link: https://www.econbiz.de/10013280058

Exploring the Role of Omni-Channel Retailing Technologies : Empirical Insights and Future Research Directions

Thaichon, Park; Quach, Sara; barari, mojtaba; Nguyen, … - 2022

Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesize, and extend a body of literature in the area of omnichannel retailing and the role of...

Persistent link: https://www.econbiz.de/10014083549

How and when does gamification level up mobile app effectiveness? : meta-analytics review

Barari, Mojtaba - In: Marketing intelligence & planning 42 (2024) 6, pp. 1093-1114

Persistent link: https://www.econbiz.de/10015056961

The dark side of artificial intelligence in marketing : meta-analytics review

Barari, Mojtaba; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Marketing intelligence & planning 42 (2024) 7, pp. 1234-1256

Persistent link: https://www.econbiz.de/10015056983

Utilising machine learning to investigate actor engagement in the sharing economy from a cross-cultural perspective

Barari, Mojtaba; Ross, Mitchell; Quach, Sara; … - In: International marketing review 40 (2023) 6, pp. 1409-1431

Persistent link: https://www.econbiz.de/10014470381

Unveiling the dark side of influencer marketing : how social media influencers (human vs virtual) diminish followers' well-being

Barari, Mojtaba - In: Marketing intelligence & planning 41 (2023) 8, pp. 1162-1177

Persistent link: https://www.econbiz.de/10014428929

Price promotion in omnichannel retailing : how much is too much?

Quach, Sara; Barari, Mojtaba; Thaichon, Park; Moudrý, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 1, pp. 198-213

Persistent link: https://www.econbiz.de/10013553045

Service integration in omnichannel retailing and its impact on customer experience

Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013169715

Relationships among actors within the sharing economy : meta-analytics review

Barari, Mojtaba; Paul, Justin; Ross, Mitchell; … - In: International journal of hospitality management 103 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013209285