Barbarossa, Camilla; De Pelsmacker, Patrick; Moons, Ingrid - In: International Marketing Review 35 (2018) 3, pp. 362-389
Purpose: The purpose of this paper is to investigate “how” and “when” the stereotypes of competence and warmth, that are evoked by a foreign company’s country-of-origin (COO), affect blame attributions and/or attitudes toward a company’s products when a company is involved in a...