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Search: person:"Barta, Sergio"
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Barta, Sergio
4
Flavián Blanco, Carlos
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Gurrea Sarasa, Raquel
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Journal of retailing and consumer services
2
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Psychology & marketing
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ECONIS (ZBW)
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1
Telepresence in live-stream shopping : an experimental study comparing Instagram and the metaverse
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014327186
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
4
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
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