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Search: person:"Beal, Virginia"
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Advertising effects
7
Werbewirkung
7
Advertising
6
Television
5
Werbung
5
Fernsehen
4
Fernsehwerbung
4
Media usage
4
Mediennutzung
4
Television advertising
4
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Markenführung
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Markenimage
3
Advertising planning
2
Duplication of viewing
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Fernsehprogramm
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Lead-in
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Loyalty
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Market share
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Marktanteil
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Program scheduling
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Television programme
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advertising
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Australia
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Australien
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Brand
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Brand equity
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Brand identity
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Brand usage
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Claimed data
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Customer satisfaction
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research-article
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English
14
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Beal, Virginia
18
Romaniuk, Jenni
10
Sharp, Byron
6
Kennedy, Rachel
3
Ludwichowska, Gosia
3
Nenycz-Thiel, Magda
3
Bellman, Steven
2
Collins, Martin
2
Dawes, John G.
2
Jardine, Bryony
2
Trinh, Giang
2
Uncles, Mark
2
Ward, Ella
2
Barwise, Patrick
1
Corsi, Armando Maria
1
Danenberg, Nick
1
Dawes, John
1
Gelzinis, Adam
1
Harnett, Nicole
1
Hartnett, Nicole
1
Phua, Peilin
1
Varan, Duane
1
Vaughan, Kelly
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Wooley, Brooke
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Yang, Song
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Journal of advertising research
7
Journal of business research : JBR
3
International journal of market research
2
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
The journal of asset management
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ECONIS (ZBW)
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OLC EcoSci
3
RePEc
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Other ZBW resources
1
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1
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
2
When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer
Phua, Peilin
;
Hartnett, Nicole
;
Beal, Virginia
;
Trinh, Giang
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10014317782
Saved in:
3
When brands go dark : examining sales trends when brands stop broad-reach advertising for long periods
Harnett, Nicole
;
Gelzinis, Adam
;
Beal, Virginia
; …
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10012656801
Saved in:
4
Measuring advertising's effect on mental availability
Vaughan, Kelly
;
Corsi, Armando Maria
;
Beal, Virginia
; …
- In:
International journal of market research
63
(
2021
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10012625184
Saved in:
5
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
6
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
7
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
8
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
9
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
10
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
1
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