Search Results - person:"Beckers, Sander F. M."

Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value

Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383

Persistent link: https://www.econbiz.de/10011879689

Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction

Beckers, Sander F. M.; Bone, Sterling A.; Fombelle, Paul W. - In: Customer engagement marketing, (pp. 141-169). 2018

Persistent link: https://www.econbiz.de/10011739848

Economic outcomes of customer engagement : emerging findings, contemporary theoretical perspectives, and future challenges

Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Customer engagement : contemporary issues and challenges, (pp. 21-52). 2016

Persistent link: https://www.econbiz.de/10011430574

Consumer perceptions of service constellations: implications for service innovation

van Riel, Allard C.R.; Calabretta, Giulia; Driessen, Paul H. - In: Journal of Service Management 24 (2013) 3, pp. 314-329

Purpose – The purpose of this paper is to investigate how the service constellation perspective affects innovation strategies and potentially contributes to the innovation literature, proposing a research agenda. Design/methodology/approach – By analyzing the notion of a service...

Persistent link: https://www.econbiz.de/10014894459

Understand the perils of co-creation

Verhoef, Peter C.; Beckers, Sander F. M.; Doorn, Jenny van - In: Harvard business review : HBR 91 (2013) 9, pp. 28

Persistent link: https://www.econbiz.de/10009787923

Consumer perceptions of service constellations: implications for service innovation

Riel, Allard C.R. van; Calabretta, Giulia; Driessen, Paul H. - In: Journal of service management 24 (2013) 3, pp. 314-329

Persistent link: https://www.econbiz.de/10010132555