Beeck, Ines; Toporowski, Waldemar - In: International Journal of Retail & Distribution Management 45 (2017) 7/8, pp. 826-843
Purpose The purpose of this paper is to examine the effect of mobile messages on intention to redeem a coupon or promotional offer, depending on location and content. Location (home, city, shop) and content (coupon, promotional message) were used as independent factors....