McGraw, Jacquie; Russell-Bennett, Rebekah; White, … - In: Journal of Service Theory and Practice 30 (2019) 3, pp. 331-359
Purpose: The purpose of this paper is to investigate the role of masculine identity in generating value destruction and diminished well-being in a preventative health service. Design/methodology/approach: This research used five focus groups with 39 Australian men aged between 50 and 74 years....