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Search: person:"Berkman, Harold W."
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Berkman, Harold W.
12
Gilson, Christopher C.
5
Gilson, Christopher
2
Babin, Barry J.
1
Fenyo, Jane F.
1
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Journal of the Academy of Marketing Science
2
Academy of Marketing Science, Monograph Series, Series 1
1
Marketing update : dynamic marketing readings
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
4
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How could anyone forget Harold W. Berkman?
Babin, Barry J.
;
Krey, Nina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10012819725
Saved in:
2
Consumer behavior
Berkman, Harold W.
;
Lindquist, Jay D.
;
Sirgy, Mack Joseph
-
1997
Persistent link: https://www.econbiz.de/10004870337
Saved in:
3
Consumer behavior
Berkman, Harold W.
;
Gilson, Christopher
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000055023
Saved in:
4
Advertising : concepts and strategies
Gilson, Christopher
;
Berkman, Harold W.
-
1980
Persistent link: https://www.econbiz.de/10000052468
Saved in:
5
Advertising : concepts and strategies
Gilson, Christopher C.
;
Berkman, Harold W.
-
1980
Persistent link: https://www.econbiz.de/10004778609
Saved in:
6
A comparative analysis of chanel structures for two major household appliances in the United States, Italy, and West Germany
French, Norman D.
;
Shawver, Donald D.
;
Scotton, Donald W.
-
1978
Persistent link: https://www.econbiz.de/10003094160
Saved in:
7
Consumer behavior : concepts and strategies
Berkman, Harold W.
;
Gilson, Christopher C.
-
1978
Persistent link: https://www.econbiz.de/10001779303
Saved in:
8
Marketing update : dynamic marketing readings
Berkman, Harold W.
;
Fenyo, Jane K.
;
Hertz, Paul T.
; …
-
1977
Persistent link: https://www.econbiz.de/10001867729
Saved in:
9
Consumer life styles and market segmentation
Berkman, Harold W.
;
Gilson, Christopher C.
- In:
Marketing update : dynamic marketing readings
,
(pp. 30-41)
.
1977
Persistent link: https://www.econbiz.de/10001897407
Saved in:
10
Social class and consumer behavior : a review for the 70's
Berkman, Harold W.
;
Gilson, Christopher C.
- In:
Journal of the Academy of Marketing Science
4
(
1976
)
3
,
pp. 644-657
Persistent link: https://www.econbiz.de/10001897430
Saved in:
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