Consumer behavior : concepts and strategies
Harold W. Berkman; Christopher C. Gilson
| Year of publication: |
1978
|
|---|---|
| Authors: | Berkman, Harold W. ; Gilson, Christopher C. |
| Publisher: |
Encino, Calif. : Dickenson |
| Subject: | Verbraucher | Verbraucherverband | Verbraucherschutz | Vereinigte Staaten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 562 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8221-0199-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001779303