Consumer behavior : concepts and strategies
Year of publication: |
1978
|
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Authors: | Berkman, Harold W. ; Gilson, Christopher C. |
Publisher: |
Encino, Calif. : Dickenson |
Subject: | Verbraucher | Verbraucherverband | Verbraucherschutz | Vereinigte Staaten |
Description of contents: | Table of Contents [external.dandelon.com] |
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Berkman, Alexander, (1972)
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Consumerism: Search for the consumer interest
Aaker, David A., (1971)
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Consumer input for marketing decisions
Fornell, Claes, (1976)
- More ...
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Consumer life styles and market segmentation
Berkman, Harold W., (1977)
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Social class and consumer behavior : a review for the 70's
Berkman, Harold W., (1976)
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Consumer behavior : concepts and strategies
Berkman, Harold W., (1978)
- More ...