Bhuian, Shahid Nakib; Sharma, Sujeet Kumar; Butt, Irfan; … - In: Journal of Consumer Marketing 35 (2018) 3, pp. 287-299
Purpose: The purpose of this study is to examine the predictabilities of five intra-personal factors to predict pro-environmental consumer behavior (PECB) and the moderating role of religiosity in Oman. Design/methodology/approach: The study uses neural network to analyze the...