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  • Search: person:"Bigné, Enrique"
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Year of publication
Subject
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Consumer behaviour 27 Konsumentenverhalten 27 Internet marketing 15 Online-Marketing 15 Social Web 15 Social web 15 Viral marketing 10 Virales Marketing 10 Spain 9 Advertising effects 7 Beziehungsmarketing 7 Brand image 7 Corporate Social Responsibility 7 Corporate social responsibility 7 Relationship marketing 7 Spanien 7 Werbewirkung 7 Brand management 6 Customer satisfaction 6 Markenimage 6 Tourism marketing 6 Tourismusmarketing 6 Advertising 5 Markenführung 5 Virtual reality 5 Virtuelle Realität 5 Werbung 5 Cause-Related Marketing 4 Cause-related marketing 4 E-commerce 4 Electronic Commerce 4 Emotion 4 Eye-tracking 4 Market orientation 4 Online reviews 4 Perception 4 Brand 3 Confidence 3 Customer integration 3 Destination management 3
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Online availability
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Undetermined 40 Free 14
Type of publication
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Article 85 Book / Working Paper 6
Type of publication (narrower categories)
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Article in journal 52 Aufsatz in Zeitschrift 52 research-article 8 Aufsatz im Buch 7 Book section 7 Collection of articles of several authors 3 Sammelwerk 3 Arbeitspapier 2 Working Paper 2 Case study 1 Conference paper 1 Fallstudie 1 Graue Literatur 1 Konferenzbeitrag 1 Konferenzschrift 1 Non-commercial literature 1 back-matter 1 review-article 1
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Language
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English 71 Undetermined 13 Spanish 7
Author
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Bigné Alcañiz, J. Enrique 62 Bigné, Enrique 19 Ruiz Mafe, Carla 14 Andreu, Luisa 9 Bigne, Enrique 9 Currás-Pérez, Rafael 8 Blesa, Andreu 7 Sánchez, Javier 5 Moliner, Miguel A. 4 Sanz Blas, Silvia 4 Sánchez, Isabel 4 Alcañiz, Mariano 3 Badenes-Rocha, Alberto 3 Curras-Perez, Rafael 3 Guixeres, Jaime 3 Kozak, Metin 3 Küster, Inés 3 Ruiz, Carla 3 Simonetti, Aline 3 Aldás-Manzano, Joaquín 2 Alvarado Herrera, Alejandro 2 Alvarado-Herrera, Alejandro 2 Ausin-Azofra, Jose Manuel 2 Caplliure, Eva-María 2 Cuenca, Antonio 2 Currás Pérez, Rafael 2 Kakaria, Shobhit 2 Martínez-Navarro, Jesús 2 Miquel, María-José 2 Pérez-Cabañero, Carmen 2 Rita, Paulo 2 Sánchez-García, Javier 2 Torrecilla, Carmen 2 Torán, Francisco 2 William, Edu 2 Aldas-Manzano, Joaquín 1 Aldás, Joaquín 1 Aldás-Manzano, Jaoquín 1 Aldás‐Manzano, Joaquín 1 Amaro, Suzanne 1
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Institution
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Instituto Valenciano de Investigaciones Económicas 2 ICORIA <17., 2018, Valencia> 1 Springer Fachmedien Wiesbaden 1
Published in...
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Journal of business research : JBR 7 European journal of management and business economics : EJM&BE 6 Psychology & marketing 5 Tourism management : research, policies, practice 4 Journal of business ethics : JOBE 3 The journal of services marketing 3 European journal of marketing : EJM 2 European research on management and business economics 2 Información comercial española : ICE : revista de economía 2 International Journal of Retail & Distribution Management 2 International journal of advertising : the review of marketing communications 2 International journal of retail & distribution management 2 International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing 2 Marketing intelligence & planning 2 Service business 2 Universia business review : revista trimestral de Dirección de Empresas 2 Working papers / Instituto Valenciano de Investigaciones Económicas 2 Advances in advertising research 1 Advances in tourism destination marketing 1 Biometrics and neuroscience research in business and management : advances and applications 1 Boletín de estudios económicos 1 Breaking new ground in theory and practice 1 Business research quarterly : BRQ 1 Challenges in an age of dis-engagement 1 Customer engagement : contemporary issues and challenges 1 EsicMarket 1 European Advertising Academy 1 European Journal of Innovation Management 1 European Journal of Marketing 1 Handbook of research on marketing and corporate social responsibility 1 International Journal of Contemporary Hospitality Management 1 International Journal of Culture, Tourism and Hospitality Research 1 International journal of contemporary hospitality management 1 International journal of electronic business 1 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 1 Journal of Air Transport Management 1 Journal of Business & Industrial Marketing 1 Journal of Service Theory and Practice 1 Journal of Services Marketing 1 Journal of air transport management 1
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Source
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ECONIS (ZBW) 63 Other ZBW resources 14 OLC EcoSci 12 RePEc 2
Showing 1 - 10 of 91
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How consumers process online review types in familiar versus unfamiliar destinations : a self-reported and neuroscientific study
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Technological forecasting and social change : an … 199 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015097507
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Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Service business 17 (2023) 1, pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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Heart rate variability in marketing research : a systematic review and methodological perspectives
Kakaria, Shobhit; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 40 (2023) 1, pp. 190-208
Persistent link: https://www.econbiz.de/10013465221
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique - In: Biometrics and neuroscience research in business and …, (pp. 295-315). 2024
Persistent link: https://www.econbiz.de/10014560409
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"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique; Simonetti, Aline; Shih, … - In: Management decision 62 (2024) 1, pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
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The background music-content congruence of TV advertisements : a neurophysiological study
Ausin-Azofra, Jose Manuel; Bigné Alcañiz, J. Enrique; … - In: European research on management and business economics 27 (2021) 2, pp. 1-14
Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement...
Persistent link: https://www.econbiz.de/10012596271
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Does virtual reality trigger visits and booking holiday travel packages?
Bigné Alcañiz, J. Enrique; Maturana, Patricio - In: The Cornell hospitality quarterly 64 (2023) 2, pp. 226-245
Persistent link: https://www.econbiz.de/10014253107
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Journal of business research : JBR 157 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
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