Search Results - person:"Bilińska, Katarzyna"

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The application of the soft modeling method to evaluate changes in customer behavior towards e-commerce in the time of the global COVID-19 pandemic

Dewalska-Opitek, Anna; Bilińska, Katarzyna; … - In: Risks 10 (2022) 3, pp. 1-13

As a result of the COVID-19 pandemic, business and consumer behavior towards online consumption and digital payments has changed. This trend, although significant, may be observed, to a varying extent, among customers across the European Union. This study aims to investigate if, and to what...

Persistent link: https://www.econbiz.de/10013200952

The application of the soft modeling method to evaluate changes in customer behavior towards e-commerce in the time of the global COVID-19 pandemic

Dewalska-Opitek, Anna; Bilińska, Katarzyna; … - In: Risks : open access journal 10 (2022) 3, pp. 1-13

Persistent link: https://www.econbiz.de/10013161524

Realtionship marketing in marketing strategies of large selling area chain stores : Polish perspective

Bilińska, Katarzyna - In: Proceedings of the 18th Annual Conference on Marketing …, (pp. 38-48). 2010

Persistent link: https://www.econbiz.de/10009491511

Developing marketing cooperation's strategy of commercial retail chains with the producers of FMCG : Polish perspective

Bilińska, Katarzyna - In: Proceedings of the 16th Annual Conference on Marketing …, (pp. 15-27). 2008

Persistent link: https://www.econbiz.de/10003797525

Theoretical aspects of developing the marketing strategies of large selling area chain stores on the ground of Tesco (Poland)

Bilińska, Katarzyna - In: Proceedings of the 15th Annual Conference on Marketing …, (pp. 23-37). 2007

Persistent link: https://www.econbiz.de/10003622517

Strategic marketing profile of large selling area chain stores in Poland

Bilińska, Katarzyna - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 44-60). 2006

Persistent link: https://www.econbiz.de/10003615797