Search Results - person:"Biraglia, Alessandro"

When and why consumers react negatively to brand acquisitions : a values authenticity account

Biraglia, Alessandro; Fuchs, Christoph; Maira, Elisa; … - In: Journal of marketing 87 (2023) 4, pp. 601-617

Persistent link: https://www.econbiz.de/10014325387

Schmitt, Bernd; Brakus, J. Joško; Biraglia, Alessandro - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10013253556

Service failures in times of crisis : an analysis of eWOM emotionality

Gerrath, Maximilian H. E. E.; Mafael, Alexander; … - In: Journal of business research : JBR 154 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10013468762

How need for closure and deal proneness shape consumers' freemium versus premium price choices

Biraglia, Alessandro; Bowen, Karen T.; Gerrath, … - In: Journal of business research : JBR 143 (2022), pp. 157-170

Persistent link: https://www.econbiz.de/10013194517

The "indie" premium : how independent firms create product value across cultures

Davvetas, Vasileios; Biraglia, Alessandro - In: International marketing review 39 (2022) 6, pp. 1353-1389

Persistent link: https://www.econbiz.de/10013455467

How less congruent new products drive brand engagement : the role of curiosity

Gerrath, Maximilian H. E. E.; Biraglia, Alessandro - In: Journal of business research : JBR 127 (2021), pp. 13-24

Persistent link: https://www.econbiz.de/10012494346

The downside of scarcity : Scarcity appeals can trigger consumer anger and brand switching intentions

Biraglia, Alessandro; Usrey, Bryan; Ulqinaku, Aulona - In: Psychology & Marketing (2021)

Persistent link: https://www.econbiz.de/10012535723

From hobby to business : Exploring environmental antecedents of entrepreneurial alertness using fsQCA

Kadile, Vita; Biraglia, Alessandro - In: Journal of Small Business Management (2020), pp. 1-36

Persistent link: https://www.econbiz.de/10012274376

The role of subnational cultural value on animosity : the China-South Korea THAAD crisis

Lee, Jeoung Yul; Kim, Joong In; Jiménez, Alfredo; … - In: Cross Cultural & Strategic Management 28 (2020) 2, pp. 452-478

Purpose: This study examines the impact of situational and stable animosities on quality evaluation and purchase intention while also testing the moderating effects of within- and cross-country cultural distance. It focuses on the case of the US THAAD missile defense system deployment in South...

Persistent link: https://www.econbiz.de/10012411223

Examining how companies' support of tourist attractions affects visiting intentions : the mediating role of perceived authenticity

Biraglia, Alessandro; Gerrath, Maximilian H. E. E.; … - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 811-823

Persistent link: https://www.econbiz.de/10011927165