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Search: person:"Boone, Derrick S."
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Boone, Derrick S.
4
Roehm, Michelle L.
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1
Lemon, Katherine N.
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Narus, James A.
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Roehm, Harper A.
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Analytical approaches to strategic decision-making : interdisciplinary considerations
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
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Psychology & marketing
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Tradeoffs in supplier attribute ratings in supplier selection across strategic versus non-strategic purchases
Boone, Derrick <Sr.>
;
Steward, Michelle D.
;
Narus, James A.
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012259322
Saved in:
2
Consumer preference for the latest technological offering : the impact of chasing technology on consumer purchase behavior
Boone, Derrick S.
- In:
Analytical approaches to strategic decision-making : …
,
(pp. 93-107)
.
2014
Persistent link: https://www.econbiz.de/10010339140
Saved in:
3
Plugs versus placements: A comparison of alternatives for within-program brand exposure
Roehm, Michelle L.
;
Roehm, Harper A.
;
Boone, Derrick S.
- In:
Psychology & marketing
21
(
2004
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10006965460
Saved in:
4
Retail segmentation using artificial neural networks
Boone, Derrick S.
;
Roehm, Michelle
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10006173794
Saved in:
5
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Boone, Derrick S.
;
Lemon, Katherine N.
;
Staelin, Richard
- In:
The journal of product innovation management : an …
18
(
2001
)
2
,
pp. 96-109
Persistent link: https://www.econbiz.de/10006278329
Saved in:
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