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Search: person:"Boyle, Brett"
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Boyle, Brett A.
11
Boyle, Brett
5
Magnusson, Peter
3
Dahlstrom, Robert F.
2
Kellaris, James J.
2
Alexander Smith, J
1
Alwitt, Linda F.
1
Boyle, Brett A
1
Cannon, Hugh M
1
Cannon, Hugh M.
1
Dwyer, F. Robert
1
Dwyer, F.Robert
1
Ghanem, Salma
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Kalliny, Morris
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Mondello, Michael
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Mueller, Barbara
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Reese, Jason
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Rishe, Patrick
1
Rishe, Patrick J.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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3
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2
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2
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1
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1
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1
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1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Secondary market behavior during college football's postseason : evidence from the 2014 Rose Bowl and BCS Championship Game
Rishe, Patrick
;
Reese, Jason
;
Boyle, Brett
- In:
International journal of sport finance
10
(
2015
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011415208
Saved in:
3
How event significance, team quality, and school proximity affect secondary market behavior at March Madness
Rishe, Patrick J.
;
Mondello, Michael
;
Boyle, Brett
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 212-224
Persistent link: https://www.econbiz.de/10010475542
Saved in:
4
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
5
Survey-Based Targeting Fine-Tunes Television Media Planning: A Case for Accuracy and Cost Efficiency
Alexander Smith, J
;
Boyle, Brett A
;
Cannon, Hugh M
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-440
Persistent link: https://www.econbiz.de/10008818232
Saved in:
6
A contingency perspective on psychic distance in international channel relationships
Magnusson, Peter
;
Boyle, Brett A.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
1
,
pp. 77-99
Persistent link: https://www.econbiz.de/10003839989
Saved in:
7
A Contingency Perspective on Psychic Distance in International Channel Relationships
Magnusson, Peter
;
Boyle, Brett
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
1
,
pp. 77
Persistent link: https://www.econbiz.de/10008172286
Saved in:
8
A Contingency Perspective on Psychic Distance in International Channel Relationships
Magnusson, Peter
;
Boyle, Brett A.
- In:
Journal of marketing channels : ... distribution …
16
(
2008
)
1
,
pp. 77-100
Persistent link: https://www.econbiz.de/10009266533
Saved in:
9
The Impact of Customer Characteristics and Moral Philosophies on EthicalJudgments of Salespeople
Boyle, Brett A.
- In:
Journal of business ethics : JOBE
23
(
2000
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10006910206
Saved in:
10
Internet Use within the US Plastics Industry - Interfirm communications -- And relationships -- Can be affected by the Internet
Boyle, Brett A.
;
Alwitt, Linda F.
- In:
Industrial marketing management : the international …
28
(
1999
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10006298039
Saved in:
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