Search Results - person:"Brengman, Malaika"

COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?

Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Electronic commerce research 23 (2023) 3, pp. 1539-1564

Persistent link: https://www.econbiz.de/10014383093

Media richness effectiveness : humanoid robots with or without voice, or just a tablet kiosk?

Brengman, Malaika; Willems, Kim; Gauquier, Laurens de; … - In: Psychology & marketing 41 (2024) 4, pp. 734-753

Persistent link: https://www.econbiz.de/10014518820

Editorial: robots and AI in retailing and consumer services

Brengman, Malaika; Williems, Kim - In: Journal of retailing and consumer services 70 (2023), pp. 1-3

Persistent link: https://www.econbiz.de/10014240285

Together or alone : should service robots and frontline employees collaborate in retail-customer interactions at the POS?

Gauquier, Laurens de; Willems, Kim; Cao, Hoang-Long; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014240305

Frontline employee expectations on working with physical robots in retailing

Willems, Kim; Verhulst, Nanouk; Gauquier, Laurens de; … - In: Journal of service management 34 (2023) 3, pp. 467-492

Persistent link: https://www.econbiz.de/10014338164

The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market

Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Advances in National Brand and Private Label Marketing …, (pp. 89-99). 2023

Persistent link: https://www.econbiz.de/10014289844

How customers motive attributions impact intentions to use an interactive kiosk in-store

Van de Sanden, Stephanie; Willems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 66 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209666

From stopping to shopping : an observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

Brengman, Malaika; Gauquier, Laurens de; Willems, Kim; … - In: Journal of business research : JBR 134 (2021), pp. 263-274

Persistent link: https://www.econbiz.de/10012643754

How COVID-19 could accelerate the adoption of new retail technologies and enhance the (e-)servicescape

Willems, Kim; Verhulst, Nanouk; Brengman, Malaika - 2021

Persistent link: https://www.econbiz.de/10012668344

In or out? A field observational study on the placement of entertaining robots in retailing

De Gauquier, Laurens; Brengman, Malaika; Willems, Kim; … - In: International Journal of Retail & Distribution Management 49 (2021) 7, pp. 846-874

Purpose: The purpose of this paper is to empirically investigate the role of the placement (i.e. location) of humanoid service robots (HSRs) for entertainment applications in retailing by inspecting a multitude of performance metrics along the point-of-sale conversion funnel....

Persistent link: https://www.econbiz.de/10012639420