//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Briesch, Richard A."
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Sales promotion
3
Verkaufsförderung
3
Consumer behaviour
2
Discrete choice
2
Diskrete Entscheidung
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Retail assortment
2
Selling
2
Sortiment
2
Verkauf
2
1960-2008
1
Advertising effects
1
Assortment integration
1
Behavioral economics
1
Brand management
1
Buying channels
1
Digital platform
1
Digitale Plattform
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Erfolgsfaktor
1
Großhandel
1
Markenführung
1
Meta-Analyse
1
Meta-analysis
1
Microeconometrics
1
Mikroökonometrie
1
Nichtparametrisches Verfahren
1
Nonparametric statistics
1
Omnichannel
1
Panel
1
Panel study
1
Preismanagement
1
Pricing strategy
1
Sales platform choice
1
Success factor
1
Technology-enabled markets
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
Undetermined
14
English
8
Author
All
Briesch, Richard A.
19
Bridges, Eileen
5
Chintagunta, Pradeep K.
5
Dillon, William R.
5
Blattberg, Robert C.
4
Fox, Edward J.
4
Matzkin, Rosa L.
3
Briesch, Richard A
2
Sethuraman, Raj
2
Briesch, Richard A, et al
1
Chi Kin (Bennett) Yim
1
Chintagunta, Pradeep K
1
Jap, Sandy D.
1
Krishnamurthi, Lakshman
1
Matzkin, Rosa L
1
Mazumdar, Tridib
1
Raj, S.P.
1
Tellis, Gerard J
1
Tellis, Gerard J.
1
Thomas, Jacquelyn S.
1
Yim, Chi Kin
1
Yim, Chi Kin (Bennett)
1
Yim, Chi Kin Bennett
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
The Oxford handbook of pricing management
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business & Economic Statistics
1
Journal of Consumer Research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Journal of the American Statistical Association : JASA
1
Marketing Science
1
Operations research, Management science : OR MS ; the international literature digest
1
more ...
less ...
Source
All
OLC EcoSci
11
ECONIS (ZBW)
8
RePEc
3
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
2
Category positioning and store choice : the role of destination categories
Briesch, Richard A.
;
Dillon, William R.
;
Fox, Edward J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 488-509
Persistent link: https://www.econbiz.de/10009759885
Saved in:
3
Category Positioning and Store Choice: The Role of Destination Categories
Briesch, Richard A.
;
Dillon, William R.
;
Fox, Edward J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 488-509
Persistent link: https://www.econbiz.de/10010121809
Saved in:
4
Sales promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
,
(pp. 585-619)
.
2012
Persistent link: https://www.econbiz.de/10009566449
Saved in:
5
Sales Promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882265
Saved in:
6
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
7
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Sethuraman, Raj
;
Tellis, Gerard J
;
Briesch, Richard A
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009966634
Saved in:
8
Nonparametric discrete choice models with unobserved heterogeneity
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Matzkin, …
- In:
Journal of business & economic statistics : JBES ; a …
28
(
2010
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10008736219
Saved in:
9
Nonparametric Discrete Choice Models With Unobserved Heterogeneity
Briesch, Richard A
;
Chintagunta, Pradeep K
;
Matzkin, Rosa L
- In:
Journal of business & economic statistics : JBES ; a …
28
(
2010
)
2
,
pp. 291-308
Persistent link: https://www.econbiz.de/10008399649
Saved in:
10
Nonparametric Discrete Choice Models With Unobserved Heterogeneity
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Matzkin, …
- In:
Journal of Business & Economic Statistics
28
(
2010
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10008480400
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->