Sales promotions
Year of publication: |
2012
|
---|---|
Authors: | Blattberg, Robert C. ; Briesch, Richard A. |
Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-954317-8. - 2012, p. 585-619
|
Subject: | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics |
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