Sales Promotions
Robert C. Blattberg, Richard A. Briesch
| Year of publication: |
2012
|
|---|---|
| Authors: | Blattberg, Robert C. ; Briesch, Richard A. |
| Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-175056-4. - 2012
|
| Subject: | Verkaufsförderung | Sales promotion | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1093/oxfordhb/9780199543175.013.0024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012882265