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Search: person:"Brown McCabe, Deborah"
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Brown McCabe, Deborah
9
Anderson, Laurel
2
Granitz, Neil A.
2
Meuter, Matthew L.
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Morgan, Felicia N.
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Journal of marketing education : JME
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Academy of Business Education : JABE
2
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Trial-and-error marketing : the role of the customer in tech start-ups
Eggers, Fabian
;
Brown McCabe, Deborah
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011542599
Saved in:
2
Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?
Meuter, Matthew L.
;
Brown McCabe, Deborah
;
Curran, James M.
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009778512
Saved in:
3
A coconstructed world : adolescent self-socialization on the Internet
Anderson, Laurel
;
Brown McCabe, Deborah
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10009679206
Saved in:
4
Learning why we buy : an experiential project for the consumer behavior course
Morgan, Felicia N.
;
Brown McCabe, Deborah
- In:
Journal of marketing education : JME
34
(
2012
)
2
,
pp. 140-155
Persistent link: https://www.econbiz.de/10009582115
Saved in:
5
A Coconstructed World: Adolescent Self-Socialization on the Internet
Anderson, Laurel
;
Brown McCabe, Deborah
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 240-253
Persistent link: https://www.econbiz.de/10010045144
Saved in:
6
A student view of technology in the classroom : does it enhance the seven principles of good practice in undergraduate education?
Brown McCabe, Deborah
;
Meuter, Matthew L.
- In:
Journal of marketing education : JME
33
(
2011
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10009273960
Saved in:
7
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
Saved in:
8
Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning
Granitz, Neil A.
;
Brown McCabe, Deborah
- In:
Journal of the Academy of Business Education : JABE
7
(
2006
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10003871294
Saved in:
9
Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning
Granitz, Neil A.
;
Brown McCabe, Deborah
- In:
Journal of the Academy of Business Education : JABE
7
(
2006
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10009889207
Saved in:
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