BUISSON, BERNARD; SILBERZAHN, PHILIPPE - In: International Journal of Innovation Management (ijim) 14 (2010) 03, pp. 359-378
Innovation is widely recognized as a major driver of long-term corporate growth. Successful innovators who manage to dominate new markets enjoy Schumpeterian rents for their inventions. How then can a firm dominate a new market? Two streams of literature have proposed opposite answers to this...