More than two-thirds of the world's consumers live in emerging consumer markets and transitional economies (ECMs). A fuller understanding of consumer behavior and further advancement of consumer research as an academic discipline require that the validity of theories and models of consumer...

The optimum stimulation level (OSL) and value priorities of 3 493 South Africans were measured in the first administration of Steenkamp and Baumgartner's new shortened Change Seeker Index (CSl) and Schwartz' new Portraits Questionnaire (PQ) in a nationally-representative developing nation...

We examine consumer value priorities in Africa's most important transitional economy, viz., The Republic of South Africa. To the best of our knowledge, this is the first extensive study of value priorities with a large, representative sample of consumers in a transitional economy. We study the...

South Africa's emergence from years of political and regulatory trade barriers has focussed attention on South African exporters. In a replication of Elliot Krasnostein's study of 54 Singaporean exporters, the perceptions, attitudes and characteristics of a representative sample of 321...