Search Results - person:"Butscher, Stephan A."

Butscher, Stephan A.; Müller, Lars R. - In: Kundenorientierte Unternehmensführung : …, (pp. 397-412). 2009

Persistent link: https://www.econbiz.de/10003790117

Managing hotels in the downturn : smart revenue growth through pricing optimisation

Butscher, Stephan A.; Vidal, David; Dimier, Charles - In: Journal of revenue and pricing management 8 (2009) 5, pp. 405-409

Persistent link: https://www.econbiz.de/10003903557

Kundenbindung durch Kundenclubs

Butscher, Stephan A.; Müller, Lars R. - In: Kundenorientierte Unternehmensführung : …, (pp. 383-397). 2006

Persistent link: https://www.econbiz.de/10003341276

Strategic success factors for selling content online : which success factors will make Internet content a sustainable and profitable business?

Butscher, Stephan A.; Luby, Frank; Hofer, Markus B. - In: Strategies for generating e-business returns on investment, (pp. 187-208). 2005

Persistent link: https://www.econbiz.de/10002259221

Kundenbindung durch Kundenclubs

Butscher, Stephan A.; Müller, Lars R. - In: Kundenorientierte Unternehmensführung : …, (pp. 409-424). 2004

Persistent link: https://www.econbiz.de/10002089293

Better pricing processes for higher profits

Simon, Hermann; Butscher, Stephan A.; Sebastian, Karl-Heinz - In: Financial times handbook of management, (pp. 433-440). 2004

Persistent link: https://www.econbiz.de/10002755916

Better Pricing Processes for Higher Profits

Simon, Hermann; Butscher, Stephan A.; Sebastian, Karl-Heinz - In: Business strategy review 14 (2003) 2, pp. 63-68

Persistent link: https://www.econbiz.de/10007159882

Customer loyalty programmes and clubs

Butscher, Stephan A. - 2002 - 2. ed.

Persistent link: https://www.econbiz.de/10004745473

Customer Clubs and Loyalty Programmes

Butscher, Stephan A. - 2002

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of figures -- List of tables -- Preface to the second edition -- Preface to the first edition -- Part I: Customer Loyalty Programmes and Clubs -- 1 Why you should read this book! -- 2 Executive summary -- 3 What is a...

Persistent link: https://www.econbiz.de/10012031942

Marketing mit Kundenkarten und Kundenclubs

Butscher, Stephan A. - In: Branchenspezifisches Marketing : Grundlagen, …, (pp. 775-791). 2001

Persistent link: https://www.econbiz.de/10001557896

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