Customer loyalty programmes and clubs
Stephan A. Butscher
| Year of publication: |
2002 ; 2. ed.
|
|---|---|
| Authors: | Butscher, Stephan A. |
| Publisher: |
Aldershot : Gower |
| Subject: | Kundenclub | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 206 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 1. Aufl. u.d.T.: Butscher, Stephan A.: Customer clubs and loyalty programmes |
| ISBN: | 0-566-08451-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004745473