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Search: person:"Calder, Bobby J."
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Beziehungsmarketing
10
Relationship marketing
10
Advertising effects
9
Brand management
9
Markenführung
9
Werbewirkung
9
Brand
8
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Social web
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English
48
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26
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Calder, Bobby J.
65
Malthouse, Edward C.
20
Calder, Bobby J
8
Tybout, Alice M.
7
Tybout, Alice M
5
Iacobucci, Dawn
4
Sternthal, Brian
4
Hollebeek, Linda D.
3
Kotler, Philip
3
Wang, Jing
3
Brendl, C. Miguel
2
Brodie, Roderick J.
2
Fox, Karen F. A.
2
Henderson, Geraldine R.
2
Henderson, Geraldine Rosa
2
Kolsky, Richard
2
Leblebici, Huseyin
2
Malthouse, Edward C
2
Phillips, Lynn W
2
Phillips, Lynn W.
2
Rowland, Kendrith M.
2
Spinosa, Charles
2
Vandenbosch, Mark B.
2
Wang, Wei-Lin
2
Baumgartner, Hans
1
Bolton, Ruth N.
1
Burnkrant, Robert E
1
CALDER, BOBBY J.
1
Calder, Edward S.
1
Collinger, Tom
1
Conway, Mary
1
Delgado, Mercedes
1
Dessart, Laurence
1
Doorn, Jenny van
1
Flores Letelier, Maria F.
1
Haws, Kelly L.
1
He, Junnan
1
He, Sharlene
1
Hessary, Yasaman Kamyab
1
Huang, Chengquan
1
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J. L. Kellogg Graduate School of Management
1
Kellogg School of Management <Evanston, Ill.>
1
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Journal of Consumer Research
7
Kellogg on marketing
6
Journal of service research : JSR
3
Kellogg on advertising & media : the Kellogg School of Management
3
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : MM
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
MIT sloan management review
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge zur experimentellen Wirtschaftforschung ; 3
1
Brand management ; Vol. 1
1
Business Horizons
1
Business horizons
1
Consumer and industrial buying behavior
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Advertising Research
1
Journal of Consumer Psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of media business studies
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Latin American business cultures
1
Marketing research : a magazine of management and applications
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Media brands and branding
1
Medien im Marketing : Optionen der Unternehmenskommunikation
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ECONIS (ZBW)
52
RePEc
11
OLC EcoSci
8
USB Cologne (EcoSocSci)
2
Other ZBW resources
1
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74
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1
Using theoretical frameworks in behavioral research
Calder, Bobby J.
;
He, Sharlene
;
Sternthal, Brian
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288825
Saved in:
2
Commentaries on "Scale use and abuse : toward best practices in the deployment of scales"
Katsikeas, Constantine S.
;
Madan, Shilpa
;
Brendl, C. Miguel
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
1
,
pp. 244-258
Persistent link: https://www.econbiz.de/10014289829
Saved in:
3
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
4
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
5
Brands : an integrated marketing, finance, and societal perspective
Calder, Bobby J.
-
2020
Persistent link: https://www.econbiz.de/10012421334
Saved in:
6
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
Saved in:
7
Distinguishing Constructs from Variables in Designing Research
Calder, Bobby J.
;
Brendl, C. Miguel
;
Tybout, Alice M.
; …
- In:
Journal of Consumer Psychology
(
2020
)
Persistent link: https://www.econbiz.de/10012407281
Saved in:
8
Customer engagement and organizational performance
Calder, Bobby J.
- In:
Handbook of research on customer engagement
,
(pp. 259-270)
.
2019
Persistent link: https://www.econbiz.de/10013163388
Saved in:
9
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
10
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
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