Process control for monitoring customer engagement
Year of publication: |
2019
|
---|---|
Authors: | Malthouse, Edward C. ; Wang, Wei-Lin ; Calder, Bobby J. ; Collinger, Tom |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 2, p. 54-63
|
Subject: | Customer engagement behaviors | Process control | Content marketing | B2B Marketing | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Statistische Qualitätskontrolle | Statistical quality control | Lieferantenmanagement | Supplier relationship management |
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