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Search: person:"Carla, Ruiz Mafé"
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Consumer behaviour
21
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Internet marketing
8
Online retailing
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Online-Handel
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English
43
Undetermined
15
Spanish
13
Author
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Ruiz Mafe, Carla
42
Sanz Blas, Silvia
33
Bigné Alcañiz, J. Enrique
14
Sanz-Blas, Silvia
14
Ruiz-Mafé, Carla
11
Ruiz Mafé, Carla
9
Currás-Pérez, Rafael
8
Aldas-Manzano, Joaquin
5
Aldás-Manzano, Joaquín
5
Ruiz-Mafe, Carla
5
Aldás Manzano, Joaquín
4
Badenes-Rocha, Alberto
3
Bigné-Alcañiz, Enrique
3
Martí Parreño, José
3
Martí-Parreño, José
3
Scribner, Lisa
3
Tronch, Jose
3
Andreu, Luisa
2
Andreu-Simó, Luisa
2
Blas, Silvia Sanz
2
Brethouwer, Meike
2
Chatzipanagiotou, Kalliopi
2
Cuenca, Antonio
2
Curras-Perez, Rafael
2
Hernández Ortega, Blanca
2
Lassala Navarre, Carlos
2
Lassala-Navarré, Carlos
2
Mafé, Carla Ruiz
2
Pérez-Cabañero, Carmen
2
Scribner, Lisa L.
2
Tavera, Juan Fernando
2
Tavera-Mesías, Juan Fernando
2
Aldas-Manzano, Joaquín
1
Aldás-Manzano, Joaquin
1
Ballester, Estefania
1
Bigne-Alcaniz, Enrique
1
Boluda, Inés Küster
1
Broz-Lofiego, Adrian
1
Carla, Ruiz Mafé
1
Currás-Péréz, Rafael
1
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
IGI Global
1
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Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
6
Cuadernos de economía y dirección de la empresa : CEDE
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Industrial management & data systems
3
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
3
Journal of air transport management
3
The service industries journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cuadernos de Gestión
2
Engaging consumers through branded entertainment and convergent media
2
International journal of electronic business
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Air Transport Management
2
Journal of service management
2
Marketing intelligence & planning
2
Service business
2
The Service Industries Journal
2
Apas Papers
1
BRQ Business Research Quarterly
1
Breaking new ground in theory and practice
1
Business research quarterly : BRQ
1
Contaduría y Administración
1
Direct marketing : an international journal
1
Global business perspectives
1
Global consumer behavior
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
International Journal of E-Services and Mobile Applications (IJESMA)
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
Journal of Service Management
1
Journal of destination marketing & management
1
Journal of marketing communications
1
Journal of service theory and practice : JSTP
1
Mobile and ubiquitous commerce : advanced E-business methods
1
Mobile electronic commerce : foundations, development, and applications
1
Premier reference source
1
Psychology & marketing
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Source
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ECONIS (ZBW)
42
OLC EcoSci
15
RePEc
9
EconStor
4
Other ZBW resources
1
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71
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1
Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Service business
17
(
2023
)
1
,
pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
Saved in:
2
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
3
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
4
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
5
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
6
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
7
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
8
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
9
The role of emotions and conflicting online reviews on consumers' purchase intentions
Ruiz Mafe, Carla
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 336-344
Persistent link: https://www.econbiz.de/10011881803
Saved in:
10
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
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