Oly Ndubisi, Nelson; Kok Wah, Chan; Ndubisi, Gibson C. - In: Journal of Enterprise Information Management 20 (2007) 2, pp. 222-236
Purpose – The purpose of this paper is to examine the impact of the relationship marketing underpinnings, namely: commitment; competence; communication and conflict handling on the one hand and customer loyalty on the other, as well as the mediation effects of trust and relationship quality....