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Search: person:"Chang, Chingching"
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Advertising effects
18
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18
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13
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10
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10
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Chang, Chingching
61
Lee, Wei-Na
2
Li, Hairong
2
Liu-Thompkins, Yuping
2
CHANG, CHINGCHING
1
Chang, Wei‐Shan
1
Yu, Wan‐Yun
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Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the quarterly review of marketing communications
15
Psychology & marketing
11
Journal of advertising
3
Journal of advertising research
3
International journal of advertising : the review of marketing communications
2
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2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Advertising theory
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ECONIS (ZBW)
31
OLC EcoSci
30
Other ZBW resources
1
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1
Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
Saved in:
2
How short film ads improve brand attitudes : the roles of viewing experiences and consumption visions
Chang, Chingching
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1440-1453
Persistent link: https://www.econbiz.de/10013461158
Saved in:
3
How morality judgments influence humor perceptions of prankvertising
Chang, Chingching
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 246-271
Persistent link: https://www.econbiz.de/10012498540
Saved in:
4
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
Saved in:
5
Advertising in Asia : theories and implications for practice
Chang, Chingching
;
Lee, Wei-Na
;
Liu-Thompkins, Yuping
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012201474
Saved in:
6
Advertising in Asia
Chang, Chingching
(
ed.
);
Lee, Wei-Na
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012201711
Saved in:
7
Methodological issues in advertising research : current status, shifts, and trends
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 2-20
Persistent link: https://www.econbiz.de/10011686440
Saved in:
8
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
9
Before - after appeals : a dual-route effect model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 301-324
Persistent link: https://www.econbiz.de/10011581213
Saved in:
10
Effects of the number of advertised brands in a choice set: A metacognitive process
Chang, Chingching
;
Chang, Wei‐Shan
;
Yu, Wan‐Yun
- In:
Psychology & Marketing
36
(
2019
)
5
,
pp. 502-519
Persistent link: https://www.econbiz.de/10012083973
Saved in:
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