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Search: person:"Chang, Chun-tuan"
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Consumer behaviour
15
Konsumentenverhalten
14
Advertising effects
13
Werbewirkung
13
Cause-related marketing
10
Advertising
9
Cause-Related Marketing
9
Werbung
9
Marketing management
8
Marketingmanagement
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product type
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Consumer skepticism toward advertising
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28
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28
research-article
1
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English
31
Undetermined
10
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Chang, Chun-Tuan
31
Chang, Chun-tuan
9
Lee, Yu-Kang
9
Chu, Xing-Yu
5
Chen, Pei-Chi
4
Cheng, Zhao-Hong
4
Lee, Yu-kang
4
Lee, Hsiao-Ching
3
Huang, Guei-Hua
2
Huang, Yi-Feng
2
Kung, Ming-Tsung
2
Bilgihan, Anil
1
Chang, Chia-Han
1
Chang, Chun‐Tuan
1
Chang, Hui-Wen
1
Chu, Xing-Yu (Marcos)
1
Chu, Ying-Yu Marcos
1
Feng, Ching-Chiao
1
Kao, Shih-Ting
1
Korfiatis, Nikolaos
1
Lee, Angela Y.
1
Liu, Hsiu-Wen
1
Liu, Hsiu-wen
1
Liu, Hsiu‐Wen
1
Marcos Chu, Xing-Yu
1
Okumus, Fevzi
1
Tok, Dickson
1
Tsai, I-Ting
1
Tung, Minh-Hsuan
1
Wang, Shr-Chi
1
Wang, Tsung-Pin
1
Wu, Yuan-Ciao
1
Yen, Ching-ting
1
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International journal of advertising : the quarterly review of marketing communications
14
Journal of advertising research
7
Psychology & marketing
4
Journal of business research : JBR
2
Marketing intelligence & planning
2
European Journal of Marketing
1
International journal of advertising : the review of marketing communications
1
Journal of Business Ethics
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence & Planning
1
Psychology & Marketing
1
Review of managerial science : RMS
1
The social science journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
28
OLC EcoSci
9
Other ZBW resources
3
RePEc
1
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41
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
"I doubt it works!" : the negative impacts of anthropomorphizing healthcare products
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-kang
;
Wang, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304088
Saved in:
3
Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
Saved in:
4
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
5
How anthropomorphized brand spokescharacters affect consumer perceptions and judgments Is being cute helpful or harmful to brands?
Chang, Chun-Tuan
;
Chu, Ying-Yu Marcos
;
Kao, Shih-Ting
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 225-244
Persistent link: https://www.econbiz.de/10012643014
Saved in:
6
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
7
How cause marketing campaign factors affect attitudes and purchase intention : choosing the right mix of product and cause types with time duration
Chang, Chun-Tuan
;
Chu, Xing-Yu
;
Tsai, I-Ting
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012533665
Saved in:
8
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
9
Helpful or harmful? : a double-edged sword of emoticons in online review helpfulness
Huang, Guei-Hua
;
Chang, Chun-Tuan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012297565
Saved in:
10
Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control
Cheng, Zhao-Hong
;
Chang, Chun-Tuan
;
Lee, Yu-Kang
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10012209203
Saved in:
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