Reimers, Vaughan; Chao, Chih-Wei (Fred); Speechley, Kim - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 1, pp. 121-138
Purpose: Whilst the impact of motives on sports attendance has received due scholarly attention, one context that appears to have been overlooked is the growing trend towards playing domestic league fixtures in an international setting. The purpose of this paper is to address this oversight by...