The Tourism sector has become increasingly competitive globally, and destination branding has emerged as one of the strategic tools for establishing a competitive edge. This study attempted to discover the determinants of loyalty in destination branding from the supply side perspective. This...

Despite the importance of confidence in business relationship, very few scholars have empirically investigated the antecedents of this concept. In line with previous literature, this paper maintains that trust and control are the key sources for confidence. We use networks and reputation as...

Despite the importance of confidence in business relationship, very few scholars have empirically investigated the antecedents of this concept. In line with previous literature, this paper maintains that trust and control are the key sources for confidence. We use networks and reputation as...

This study aimed at exploring how formal contractual agreements are predicted by Transaction Cost Analysis (TCA) theory using firms from emerging markets. The setting of this study was Tanzania. Dependent variable was formal contractual agreement, while performance ambiguity and buyer asset...

This paper aims at reconsidering knowledge, skills and competencies from a capability perspective while addressing firms' strategic response. This is a one of recent attempts in addressing capabilities from a two dimensional form. Identifying nature of capabilities (knowledge, skills and...