Hsiao, Chih-Hui; Shen, George C.; Chao, Pei-Ju - In: Journal of Business Research 68 (2015) 4, pp. 862-866
This study aims to investigate how brand misconduct and advertising affect the brand–customer relationship. The conceptual model consists of e-service quality, consumer satisfaction, brand commitment, and advocacy intentions, which are used to test the hypothesized brand–customer...