Chen, Yen-Chun; Arnold, Todd; Tsai, Hsien-Tung - In: European Journal of Marketing 55 (2021) 10, pp. 2769-2793
Purpose: This study aims to test the role of a firm’s marketing and technological capabilities in mediating the relationship between customer involvement in information provision (CIP) and customer involvement in coproduction (CIC) and new product performance, while also investigating the...