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Search: person:"Chernatony, Leslie"
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Brand management
47
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41
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32
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Brand image
25
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25
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22
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20
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English
122
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94
Spanish
2
Author
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
53
Chernatony, Leslie de
49
Wallace, Elaine
35
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Coleman, Darren Andrew
2
Dall’Olmo Riley, Francesca
2
Halikias, John
2
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NetLibrary, Inc
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Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
Working paper series / City University Business School
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Working paper series / The City University Business School
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Marketing theory
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The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
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OLC EcoSci
77
ECONIS (ZBW)
69
Other ZBW resources
44
RePEc
18
USB Cologne (EcoSocSci)
9
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1
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1
"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of business ethics : JBE
162
(
2020
)
3
,
pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
5
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
10
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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