Chang, Hyo Jung; Cho, Hyeon Jeong; Turner, Thomas; … - In: Journal of Fashion Marketing and Management 19 (2015) 2, pp. 136-153
Purpose – The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail patronage behavior. Design/methodology/approach – Using an on-site store intercept, 150...