Konstantoulaki, Kleopatra; Rizomyliotis, Ioannis; Cao, Yifei - In: Corporate Communications: An International Journal 27 (2021) 3, pp. 457-469
Purpose: This study aims to explore the effect of social media engagement on the determinants of behavioural intention. Specifically, the authors empirically research the three behavioural intention determinants, namely, attitude, subjective norms and perceived behavioural control (PBC), and...