Search Results - person:"Chung, Te-lin"

The Role of Interactivity from Instagram Advertisements in Shaping Perceived Value and Omnichannel Outcomes

Kim, Kyuree; Chung, Te-Lin; Fiore, Ann Marie - 2022

In omnichannel retailing, interactivity is an essential feature of virtual environments. Given the prevalence of Instagram advertising among retail brands, a better understanding of the effect of its interactivity may offer a competitive advantage to retail brands. The S-O-R model guided...

Persistent link: https://www.econbiz.de/10013297020

The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions

Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014239877

Transparency in corporate social responsibility communication on social media

Lee, Angie; Chung, Te-Lin Doreen - In: International journal of retail and distribution management 51 (2023) 5, pp. 590-610

Persistent link: https://www.econbiz.de/10014281087

Developing a scale to measure problems in finding a good fit

Shin, Eonyou; Chung, Te-Lin Doreen; Damhorst, Mary Lynn - In: Journal of fashion marketing and management 27 (2023) 3, pp. 489-505

Persistent link: https://www.econbiz.de/10014288981

NFL fans' identity and consumption behavior by gender

Shane-Nichols, Amy; McCrohan, Diane; Chung, Te-Lin - In: Sport, Business and Management: An International Journal 11 (2020) 2, pp. 125-142

Purpose: The purpose of this qualitative research study was to explore male and female sports fandom through examining the prototype of a loyal National Football League (NFL) fan. Design/methodology/approach: Eighteen in-depth interviews were conducted with male and female participants who...

Persistent link: https://www.econbiz.de/10012279848

Factors affecting current users' attitude towards e-auctions in China : an extended TAM study

Li, Rui; Chung, Te-Lin; Fiore, Ann Marie - In: Journal of retailing and consumer services 34 (2017), pp. 19-29

Persistent link: https://www.econbiz.de/10011628978

Who's behind the screen? : segmenting social venture consumers through social media usage

Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295

Persistent link: https://www.econbiz.de/10011434187

I (heart) social ventures : identification and social media engagement

Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491

Persistent link: https://www.econbiz.de/10011435941

Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment

Park, Joohyung; Chung, Te-Lin; Hall-Phillips, Adrienne; … - In: Journal of nonprofit & public sector marketing 28 (2016) 3, pp. 185-208

Persistent link: https://www.econbiz.de/10011591232

The role of listening in e-contact center customer relationship management

Park, Jungkun; Chung, Te-Lin Doreen; Gunn, Frances; … - In: The journal of services marketing 29 (2015) 1, pp. 49-58

Persistent link: https://www.econbiz.de/10010531129