Search Results - person:"Clarke, Irvine Iii"

Personality effects on WoM and eWoM susceptibilty : a cross-country perspective

König, Tatjana M.; Clarke, Theresa B.; Hellenthal, Maria; … - In: International marketing review 39 (2022) 4, pp. 889-911

Persistent link: https://www.econbiz.de/10013396341

Marketing student perceptions of academic program quality and relationships to surface, deep, and strategic learning approaches

Faranda, William T.; Clarke, Theresa B.; Clarke, Irvine - In: Journal of marketing education : JME 43 (2021) 1, pp. 9-24

Persistent link: https://www.econbiz.de/10012485740

Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns

Zwerin, Amanda; Clarke, Theresa B.; Clarke, Irvine - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 163-185

Persistent link: https://www.econbiz.de/10012179116

Social media strategies for the academic department : a three-phase framework

Clarke, Irvine; Flaherty, Theresa B. - In: Cutting-edge social media approaches to business …, (pp. 269-287). 2010

Persistent link: https://www.econbiz.de/10008810865

Student intercultural proficiency from study abroad programs

Clarke, Irvine; Flaherty, Theresa B.; Wright, Newell D.; … - In: Journal of marketing education : JME 31 (2009) 2, pp. 173-181

Persistent link: https://www.econbiz.de/10003869940

RFID and consumer privacy

Clarke, Irvine; Flaherty, Theresa B. - In: Journal of internet commerce 7 (2008) 4, pp. 513-527

Persistent link: https://www.econbiz.de/10003800837

Emerging value propositions for m-commerce

Clarke, Irvine - In: Journal of business strategies 25 (2008) 2, pp. 41-57

Persistent link: https://www.econbiz.de/10003814242

The effects of extreme response style on a Likert response format in cross-cultural research

Clarke, Irvine - In: Marketing and multicultural diversity, (pp. 73-92). 2006

Persistent link: https://www.econbiz.de/10003291591

Advances in electronic marketing

Clarke, Irvine (contributor); … - 2005

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising" - Provided by publisher

Persistent link: https://www.econbiz.de/10002479796

Advances in electronic marketing

Clarke, Irvine (contributor); Flaherty, Theresa (contributor) - 2005

Persistent link: https://www.econbiz.de/10014021483

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