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A case-control study of American Dental Association/Virginia Dental Association membership nonrenewals

Coe, Julie M.; Best, Al M.; Certosimo, Alfred; Coble, Kyle - In: Services marketing quarterly 37 (2016) 1, pp. 14-23

Persistent link: https://www.econbiz.de/10011452128

Moneyball : the art of winning the American Dental Association membership renewal game

Coe, Julie M.; Best, Al M. - In: Journal of relationship marketing : innovations & … 13 (2014) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10010392655

Consumers' choice of dentist by self-perceived need

Coe, Julie; Qian, Fang - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 160-174

Persistent link: https://www.econbiz.de/10009770353

Consumers' choice of dentist by self-perceived need

Coe, Julie; Qian, Fang - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 160-174

Persistent link: https://www.econbiz.de/10010160209

Consumers' choice of dentist by self‐perceived need

Coe, Julie; Qian, Fang - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 2, pp. 160-174

Purpose – The purpose of this paper is to examine how limited care patients and comprehensive care patients differ in terms of consumers' behavior in the dentist selection process, in order to help healthcare providers and marketers better promote their practice depending on their patient...

Persistent link: https://www.econbiz.de/10014795993