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Search: person:"Cooper, Holly B."
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Cooper, Holly B.
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Ewing, Michael
5
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ECONIS (ZBW)
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Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Cooper, Holly B.
;
Ewing, Michael
;
Jayasinghe, Laknath
; …
- In:
Journal of marketing communications
30
(
2024
)
2
,
pp. 242-264
Persistent link: https://www.econbiz.de/10014529356
Saved in:
2
Artificial intelligence focus and firm performance
Mishra, Sagarika
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893
Saved in:
3
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
4
Text-mining 10-K (annual) reports : a guide for B2B marketing research
Cooper, Holly B.
;
Ewing, Michael
;
Mishra, Sagarika
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 204-211
Persistent link: https://www.econbiz.de/10014230757
Saved in:
5
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
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