Search Results - person:"Dalakas, Vassilis"

Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714

Persistent link: https://www.econbiz.de/10014414324

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Brands in the eye of the storm : navigating political consumerism and boycott calls on social media

Dalakas, Vassilis; Melancon, Joanna Phillips; … - In: Qualitative market research : an international journal 26 (2023) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10014230860

Schadenfreude, Rivalry Antecedents, and the Role of Perceived Sincerity in Sponsorship of Sport Rivalries

Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - 2020

Emotion impacts fans' information processing and evaluation of sport sponsors. This paper examines the emotion of schadenfreude (joy at others' misfortune) within rivalry contests under a cognition-emotion theoretical framework. Study 1 assesses the relationships between appraisals of 11 rivalry...

Persistent link: https://www.econbiz.de/10014102734

The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity

Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213

Persistent link: https://www.econbiz.de/10012796085

Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented

Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484

Persistent link: https://www.econbiz.de/10013416991

Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league

Renier, Olivier; Dalakas, Vassilis; Melancon, Joanna … - In: Services marketing quarterly 42 (2021) 3/4, pp. 194-207

Persistent link: https://www.econbiz.de/10012650011

Introduction to special issue on sport marketing and sponsorship

Bee, Colleen; Dalakas, Vassilis - In: Journal of business research : JBR 124 (2021), pp. 695-697

Persistent link: https://www.econbiz.de/10012494003

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719

Persistent link: https://www.econbiz.de/10012494005

The simultaneous sponsorship of rival teams : Beyond ingroup favoritism and outgroup animosity

Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & Marketing (2021)

Persistent link: https://www.econbiz.de/10012633199