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Search: person:"Day, George"
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Marktforschung
25
Marketingforschung
21
Strategisches Management
16
Theorie
16
Theory
16
USA
16
United States
15
Marketing
13
Marketingmanagement
13
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11
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11
Vereinigte Staaten
11
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9
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Consumer behaviour
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Language
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English
108
Undetermined
95
German
3
Hungarian
1
Author
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Day, George S.
172
Aaker, David A.
30
Kumar, V.
16
Day, George Game
15
Schoemaker, Paul J.H.
11
Day, George
9
Schoemaker, Paul J.
9
Day, William
7
Day, George S
5
Moorman, Christine
5
Montgomery, David B.
4
Day, George H.
3
Leone, Robert P.
3
Reibstein, David J.
3
Snyder, Scott A.
3
Wensley, Robin
3
Darroch, Jenny
2
Schoemaker, Paul J. H.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Slater, Stan
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Bens, Katrina J.
1
Biervert, Bernd
1
Brandt, William K
1
Brandt, William K.
1
Cobden, Richard
1
Cook, Hugh L.
1
Day, George Sutherland
1
Day, Theodore E.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Eggert, Andreas
1
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Wharton School <Philadelphia, Pa.>
2
U.S. Department of Agriculture, Washington
1
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Journal of marketing
16
MIT sloan management review
12
Marketing management : a quarterly business management publication of the American Marketing Association
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Report / Marketing Science Institute
4
Strategy & Leadership
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of contemporary business
2
Operations research, Management science : OR MS ; the international literature digest
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Evolving and emerging issues in marketing strategy
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Foreign Agriculture Report, Office of Foreign Agricultural Relations, U.S. Department of Agriculture
1
Foreign agriculture
1
Handbook of marketing
1
Journal of Consumer Research
1
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Source
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ECONIS (ZBW)
128
OLC EcoSci
48
USB Cologne (EcoSocSci)
21
RePEc
4
Other ZBW resources
4
BASE
1
Showing
31
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of
206
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31
How to make sence of weak signals
Schoemaker, Paul J.
;
Day, George S.
- In:
MIT sloan management review
50
(
2008/09
)
3
,
pp. 81-89
Persistent link: https://www.econbiz.de/10003858649
Saved in:
32
Charting new directions for marketing
Day, George S.
;
Montgomery, David B.
-
2009
Persistent link: https://www.econbiz.de/10003837011
Saved in:
33
Putting PIMS into perspective : enduring contributions to strategic questions
Day, George S.
- In:
The profit impact of marketing strategy project : …
,
(pp. 28-40)
.
2009
Persistent link: https://www.econbiz.de/10003927211
Saved in:
34
Diagnosing the product portfolio
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003807175
Saved in:
35
Extended intelligence networks : minding and mining the periphery
Day, George S.
;
Schoemaker, Paul J.
;
Snyder, Scott A.
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 277-295)
.
2009
Persistent link: https://www.econbiz.de/10003863989
Saved in:
36
The threats to marketing research
Day, George S.
-
2009
Persistent link: https://www.econbiz.de/10003794170
Saved in:
37
Why we miss the signs
Schoemaker, Paul A.
;
Day, George S.
- In:
MIT sloan management review
50
(
2008/09
)
2
,
pp. 43-44
Persistent link: https://www.econbiz.de/10003807497
Saved in:
38
Are you a "vigilant leader"?
Day, George S.
;
Schoemaker, Paul J.
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003714562
Saved in:
39
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
40
Ist it real? Can we win? Is it worth doing? : managing risk and reward in an innovation portfolio
Day, George S.
- In:
Harvard business review : HBR
85
(
2007
)
12
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003586755
Saved in:
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