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Search: person:"De Cannière, Marie Hélène"
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Beziehungsmarketing
3
Relationship marketing
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2
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De Cannière, Marie Hélène
7
Geuens, Maggie
6
Pelsmacker, Patrick de
4
De Pelsmacker, Patrick
2
Gázquez-Abad, Juan Carlos
1
Martínez-López, Francisco J.
1
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Journal of business research : JBR
3
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Journal of business and psychology
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ECONIS (ZBW)
5
OLC EcoSci
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1
Dynamics of customer response to promotional and relational direct mailings from an apparel retailer : the moderating role of relationship strength
Gázquez-Abad, Juan Carlos
;
De Cannière, Marie Hélène
; …
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009240264
Saved in:
2
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
3
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
Saved in:
4
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
De Pelsmacker, Patrick
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10008162088
Saved in:
5
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
De Pelsmacker, Patrick
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10008891848
Saved in:
6
Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003628146
Saved in:
7
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
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