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Search: person:"De Chernatony, L."
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Brand management
43
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43
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29
Markenartikel
29
Brand image
24
Markenimage
24
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17
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English
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Spanish
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De Chernatony, Leslie
69
Buil, Isabel
24
Wallace, Elaine
17
Christodoulides, George
4
McDonald, Malcolm
4
Merrilees, Bill
4
Bravo, Rafael
3
Martínez, Eva
3
Bernath, Ratna
2
Cottam, Susan
2
Dall'Olmo Riley, Francesca
2
Daniels, Kevin
2
De Chernatony, L.
2
Guest, Duncan
2
Jevons, Colin
2
Johnson, Gerry
2
Martínez Salinas, Eva
2
Montaner, Teresa
2
Pardos Martínez, Eva
2
Veloutsou, Cleopatra
2
Brodie, Roderick J.
1
Christodoulides, Geoge
1
Coleman, Darren
1
Coleman, Darren Andrew
1
Cottam, Susan Louise
1
Halikias, John G.
1
Halliburton, Chris
1
Hem, Leif E.
1
Hogan, Michael
1
Knox, Simon
1
Matute, Jorge
1
Pina Pérez, José Miguel
1
Pina, José M.
1
Ruzzier, Maja Konecnik
1
Segal-Horn, Susan
1
Suvatjis, Jean
1
Suvatjis, Jean Yannis
1
Tarnovskaya, Veronika V.
1
de Chernatony, L.
1
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Journal of business research : JBR
10
European journal of marketing : EJM
6
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
The journal of product & brand management
4
Brand management ; Vol. 4
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of brand management : an international journal
2
The service industries journal
2
Brand management ; Vol. 1
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
Cuadernos de economía y dirección de la empresa : CEDE
1
EBSCOhost eBook Collection
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International marketing ; Vol. 2
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of targeting, measurement and analysis for marketing
1
Marketing Intelligence & Planning
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships
1
The international library of management
1
The journal of consumer marketing
1
The journal of services marketing
1
The marketing book
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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ECONIS (ZBW)
71
Other ZBW resources
1
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1
"Consuming good" on social media : what can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of business ethics : JBE
162
(
2020
)
3
,
pp. 577-592
Persistent link: https://www.econbiz.de/10012208580
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
5
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
6
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
10
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
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